OPERATIONS
Delaware North campaigns to save the bees with margaritas Pollinators play a role in tequila production, so the foodservice and hospitality company is partnering with The Bee Cause Project to build awareness by offering the Bee’s Harvest Margarita at 100 locations in the U.S.
F or the third year in a row, foodservice and hospitali- ty provider Delaware North is partnering with The Bee Cause Project to educate and build awareness about the importance of pollinators to our food supply. For its “Bee the Difference” campaign this year, the Buffalo. N.Y.-based compa- ny is getting the message across with a margarita. Pollination is essential to the produc- tion of Weber Blue Agave, a critical in- gredient in Patron tequila. So through- out “Earth Month” in April and until “National Bee Day” on May 20, Dela- ware North is offering the Bee’s Harvest Margarita crafted with Patron Silver Te- quila at 100 of its U.S. locations. The ba- By Patricia Cobe
sic cocktail is made with tequila, agave and a trio of citrus juices. “Delaware North is once again asking our team members and guests to ‘Bee the Difference’ and support pollinator education and preservation through this year’s campaign,” said Debbie Friedel, Delaware North’s corporate senior di- rector of sustainability,” in a statement. “Bees are critical to our environment and agriculture, and Delaware North is proud to place the spotlight on these hard-working creatures across our U.S. operations at stadiums, airports, restau- rants, hotels and gaming locations.” The Bee’s Harvest Margarita runs from $9.99-$29.99, depending on the venue. At the Patina Restaurant Group’s Disney Springs location in Orlando the
cocktail is customized with Patron Re- posado Tequila, lime, orange liqueur, honey simple syrup and bee pollen salt; it sells for $19. To date, Delaware North has donated over $41,500 to The Bee Cause Project from its annual Earth Month campaign. This year, the company has added an augmented reality experience to elevate and reinforce its message with a little gaming. Guests can scan a QR code to play and are then transported to Haci- enda Patron in Jalisco, Mexico, where they learn how bees support tequila production. An animated bee takes par- ticipants through the agave fields col - lecting pollen, then into the production facility. Participants get to try several interactive games along the way.
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